(CLARKSDALE, MS)  In 2008, music  producers Jeff Konkel and Roger Stolle took viewers on a road trip  through the birthplace of the blues in the award-winning film “M For  Mississippi.” Now the duo is set to return with a new film exploring what  remains of the once-thriving tradition of juke joints in the Mississippi Delta.  Filming concluded last week for “We Juke Up In Here: Mississippi’s Juke Joint  Culture at the Crossroads.” The DVD/CD set will be released in April 2012  but is available now for pre-order at www.wejukeupinhere.com.   
 
 “Great blues music can be enjoyed  anywhere, whether it’s at a big outdoor festival or an upscale supper club. But  we believe the best place to hear it is in a dimly lit juke filled with tough  characters, treacherous women and lukewarm beer,” Konkel said. “This film aims  to prove our point.”  
 
 Production for “We Juke Up In  Here” began in May and continued through the summer and fall. The project  reunites Stolle and Konkel with their “M For Mississippi” cinematographer  and co-producer Damien Blaylock. Also returning from the previous  production was sound engineer Bill Abel. The team was rounded out by  talented videographer and photographer Lou Bopp.  
 
 
 Although the movie’s production  included film shoots in venues throughout the Delta, the film largely focuses on  Red’s Lounge, a long-running juke in Clarksdale, Mississippi, and its  owner Red Paden. Over the past decade, Red’s Lounge has emerged as the most  active juke joint in the region, hosting live blues every weekend by some of the  state’s best-loved bluesmen.  
 
 “There are plenty of so-called ‘juke  joints’ in Mississippi that book live music during festival weekends when  thousands of tourists flood the region,” Stolle said. “But the test of a real  juke is what happens when the crowds go home. Red books real-deal blues into his  juke week-in and week-out, all year round. He’s like the last of the  Mohicans.” Other venues to be featured in the  film include Po’ Monkey’s Lounge in Merigold, Mississippi and the Blue  Front Cafe in Bentonia, Mississippi.  
 
 In addition to insightful interviews  with juke owners, patrons and musicians, “We Juke Up In Here” will  feature gritty performances by Anthony “Big A” Sherrod, Louis  “Gearshifter” Youngblood, Elmo Williams & Hezekiah Early,  Robert Lee “Lil’ Poochie” Watson, Big George Brock, Jimmy  “Duck” Holmes and Terry “Harmonica” Bean.  
 
 “We Juke Up In  Here” will be released as a deluxe box  set featuring a DVD, a CD soundtrack and a glossy pullout booklet with multiple  essays, notes and color photos. The DVD will include the feature-length  documentary along with a treasure trove of bonus features including unreleased  scenes, production stills, a promotional trailer, closed captioning,  foreign-language subtitles and more. The DVD will be region-free and playable on  DVD players worldwide. The box set will retail for $29.99 (US).   
 
 Customers who pre-order “We Juke  Up In Here” from www.wejukeupinhere.com will  receive the product before its official release and at a discounted price of $25  (US) plus free shipping worldwide.  
 
 
 Several marketing sponsors have  stepped forward with financial support to assist in the production of the movie.  The filmmakers’ principal sponsor and partner is the Rootsway Roots &  Blues Association (www.rootsandblues.org), a  nonprofit organization from Parma, Italy. Founded in 2004, the group is  dedicated to promoting rural and indigenous American and African-American  musical art forms throughout northern Italy. Rootsway has brought several  Mississippi blues performers to Italy in recent years.  
 
 
 
 Additional sponsorship opportunities  remain for “We Juke Up In Here”. To inquire about sponsorships, e-mail  the filmmakers at info@wejukeupinhere.com.   
 
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Here's a preview of M for Mississippi:
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