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Wednesday, January 6, 2016

Israeli Blues Rocker's “X-Mas Blues” and “New Year’s Blues” Trigger Avalanche of New Fans on Social Media





Israeli Blues Rocker's “X-Mas Blues” and “New Year’s Blues” Trigger Avalanche of New Fans on Social Media

(Lazer Lloyd on Facebook: http://facebook.com/lazerlloyd)

CHICAGO, IL - Lazer Lloyd, known as “Israel’s King of Blues Rock,” may have released the holiday songs of the season and grown legions of new fans in the process.  His “X-Mas Blues” (link below) posted on his Facebook page, quickly drew over 400,000 views and hundreds of comments. He followed that with “New Year’s Blues” (link below), attracting over one million views, 14,000 Likes, 10,000 Shares and 1,400 emotional and enthusiastic comments from music fans discovering him for the first time. The phenomenon has continued with “Living Is to Struggle,” a non-holiday tune which has now been viewed 800,000 times with 5,700 shares. Lloyd draws large crowds in Israel and has a growing, passionate following in the U.S., where his “Burning Thunder” is the #2 song of 2015 on the Blues Rock chart and “Broken Dreams” is #6. 

People of all kinds are discovering this genre-defying artist whose music is inspiring them to make comments such as:

Mike Scott (Iowa) “Would LOVE to find where I can purchase this song. I sat here in my office for 90 minutes, listening to it - over and over. Very cool sounds. First of its kind I've ever heard.”

Scott M. Bernard (Louisiana) “You got a sound that’s out this world man! Made me think, just because we say to ourselves ‘Guess I didn’t need 'em around when they hurt me’...doesn't make it any easier to let them go. Keep on jammin brother!”

Sidney Panek (Michigan) “Don't know how you popped up on my feed, but you're sticking around. Jimmy and SRV and anyone else I can think of comes back from the dead.”

Andy Alpern (Israel) “This was the only thing that stopped my baby crying after an hour straight this morning! Thanks Lazer.”

Jonjuan Santiago  (Florida) “Wow, amazing just what I need it at this moment going through a lot at the moment and something told me to click on this video and your energy with the electric guitar gave me goosebumps, love this video thank you…Much respect.”

Robert Stevens (Minnesota) “You have a true gift, this is the first I've seen you. Must See More. I've always wanted to play guitar, and you give me inspiration to try.
Thanks.”

Lazer's visibility has also been spreading through traditional media as shown by the raft of rave reviews printed throughout music publications in the summer of 2015. His current feature as one-to-watch in the glossy Vintage Guitar Magazine's 2016 holiday edition describes Lloyd “showing off his chops on tough blues-rockers, soul ballads, and funky Hendrix-inspired rock.” More http://lotsofloverecords.com
“Exuberant vocals and razor sharp guitar work” - Downbeat
“Reminds of Santana's Best” - Elmore
“An almost spiritual force” – Gonzo Online (Canada)

Whether smoking hot or meditative, Lloyd’s unique style is forged through the white-hot furnace of his three insatiable loves: songwriting, guitar, and communicating with the audience.  At the core he notes is, “Blues, roots rock, folk, it’s real; it’s about everyone’s life story and it heals.”

“Xmas Blues” by Lazer Lloyd

“New Year’s Blues” (original title is “Dikla”) by Lazer Lloyd

“Living Is To Struggle” by Lazer Lloyd

Lazer Lloyd on the phenomenon of his songs spreading around the world

“The X-Mas Blues was inspired by hearing many of my friends and fans from the U.S. talking about the pressures of the holiday and even complaining that they dread the holiday season either because of how competitive it can be or because of the feeling of loneliness it brings up. This is something I hear from both my family and friends from all backgrounds around the holiday season so I wanted to give over a message on the deeper meaning around the holidays.

“Within about 24 hours, as we climbed above 100,000 Facebook views, I realized that the song had really touched a nerve. So a few days later I posted “To Live Is to Struggle” and “New Year’s Blues.” The “New Years Blues” was originally entitled “Dikla” and it is an instrumental song which was written from a place of deep pain but also hope during this wave of terror here in Israel and around the world. The beauty is that the melody is wordless, so to each person it can mean something else. 

“To me the message of these songs is not to deny the pain and terror we are experiencing, but to use them to connect with others and help heal their pain. I think the holidays to many people represents a time of loneliness and exclusion and I wanted my music to be a cure to that.

“I play about 100 shows overseas per year to literally every type of crowd and I firmly believe that even if our beliefs are not the same, we can all respect each other and learn from each other. I think we need musical and cultural bridges between people and that’s what I try to do.
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“I've made an effort to read through the thousands of comments and have replied to hundreds of them, and I see that the songs really touched people, each in their own way. This is unbelievably gratifying and humbling to me.”



Background

Israeli blues rocker Lazer Lloyd's burgeoning success in the international roots music scene was already growing into a powerful force for healing divisions and improving world unity. The trailblazing singer/songwriter’s live shows and his brand of blues and psychedelic roots rock are legendary in his home base of Israel. He is now blowing down the doors of clubs and festivals worldwide. Major influences include BB King, Bob Dylan, Jimi Hendrix, Stevie Ray Vaughan, Johnny Winter, Santana, and Middle Eastern Oud.
“Fasten your seatbelts!” wrote Gary von Tersch in his review. “I’m impressed by Lazer’s tightly composed compositions, deeply expressive writing, plangent vocals and crackerjack guitar and harmonica work.”

Tim Parsons, editor of Tahoe on Stage, laid out the case clearly: “It’s one thing to be a student of the blues, which began as gospel, and it’s another to be able to release the emotion to make it authentic. Lazer Lloyd does both.”

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